EXPERIENCE: Halo 4
XBOX 360 TRANSFORMS A COUNTRY TO LAUNCH EPIC BLOCKBUSTER “HALO 4”
Xbox 360 changes the game by taking over Liechtenstein in 2012’s biggest entertainment launch
In a ground-breaking world first, entertainment giant Xbox 360 yesterday became the only brand to ever transform the Principality of Liechtenstein by taking over some of the country’s most iconic landmarks, including a 13th century castle and a working mine, to create a real-life replica of the “Halo” universe within the heart of Europe to mark the launch of “Halo 4”.
For one day only, the mountainous landscapes of the normally tranquil Liechtenstein countryside became a stage for an epic sci-fi saga as Xbox 360 created a mysterious alternate universe inspired by the video game franchise which has sold a staggering 43 million copies worldwide since launch in 2001.
Super fans and worldwide media from 16 different countries were catapulted into this off-world environment to take part in a theatrical experience which saw them travel to a top secret location before being unexpectedly thrust into a war zone which recreated brutal battle grounds through pyrotechnic explosions, thunderous sound effects and cinematic set builds.